Animal Rights Issues - 726 Words

There’s been a significant amount of legislation passed into law based on honoring crime victims in Tennessee. Some of these include the examples I listed above, which include Amelia’s Law, the Kelsey Smith Act, and Erin’s Law. There are many more to include the Channon Christian and Chris Newsom Acts, Victim’s Rights Photo Act, Mabry Kate Webb Act, and Dustin’s law, even though this particular legislation has been delayed being passed into law. Honored victims are not always human; they can include animals as well. Although the T-Bo Act was passed more than ten years ago, it involved the death of a Tennessee Senator’s Shih Tzu named T-Bo (Animal Legal, 2017). The State of Tennessee honored this pet’s death, caused by another†¦show more content†¦This potential law will allow those drivers under the influence of methamphetamine to face vehicular homicide charges (Graves, 2017). The nature of the victim’s situation seems to be the amount of attention giving to them as compared to the past (Karmen, 2015). Historically, the defendant was provided with the bulk of attention from the many different media outlets (Karmen, 2015). Investigating the defendant’s background and theorizing possible motives to commit the crime as well as what possible punishments may be imposed was good for business (Karmen, 2015). However, as of late, the media has a newfound love for bringing much attention to the victim and covering their story (Karmen, 2015). The media had directly changed the nature of the victim’s situation (Karmen, 2015). By including their story, it brings the incident full circle and seems to be a recipe for success in pleasing the readers and viewers as well as maintaining peak interest as the case unfolds (Karmen, 2015). This platform provides a direct line of communication with the people to express their side and possibly influenc e changes in society and the criminal justice system (Karmen, 2015). This change in media attention does not always receive the support of the victim or their family friends. There are many who feel the media sensationalizes the story only for personal gain and presents documentation to the public without regard to personal feelings of the victims andShow MoreRelatedThe Issue Of Animal Rights Essay2300 Words   |  10 PagesAnimals have the right to equal consideration in regards to their being used for human needs as most people use animals for their own needs on a daily basis even if only indirectly whether to entertain us, or to attain the product we are using, or on our dinner plate. 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Many animal rights activists condemn research on animals, citing that it is inhumane. But prohibiting research on animals would be even more inhumane. Research on animals has eradicated many diseases and saved the livesRead MoreAnimal Testing: a Cruel and Inhumane Way881 Words   |  4 PagesAnimal Testing Mariana Alexandra Anaya Martà ­nez Universidad del Valle de Mà ©xico Additional language to Spanish III Dinorah Rodriguez November 12, 2012 Right now, millions of animals are locked inside cold barren cages in laboratories across the world. They languish in pain, ache with loneliness, and long to roam free and use their minds. Instead, all they can do is sit and wait in fear of the next terrifying and painful procedure that will be performed on them. 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Descriptive Essay Impermanent Column - 929 Words

For some, the smallest things can have the greatest impact on their life. People tend to be shaped by the things that are in their environment. Occasionally, people will walk passed, stop and stare or even admire public art. The public art may or may not influence their life based off of how effective its design is and how fitting it is for its surroundings. An influential sculpture entitled â€Å"Impermanent Column† is located at the University of Illinois in Springfield. This piece of public art is located at the entrance of the university (Impermanent Column). It was created by a graduate from the School of the Art Institute of Chicago named Thomas Skomski in 1993 (Thomas Skomski†). Skomski intended for this public art to be placed on a†¦show more content†¦The sculpture is also surrounded by trees and visible from one of the main roads that leads to the university. Besides the physical abritutions, the Impermanent Column’s elements of design, which ar e used to create a core concept and a visual language, help add to Skomski’s meaning of his public art (Research Guides†). By taking a closer look at the Impermanent Column, a change in color and texture can be observed. The color is faded and darkened in an abundance of spots on the piece of art. From afar, the texture appears to be smooth and hard. Up close, it is easy to see all of the imperfections. There are cracks, chips, indentations, and rough surfaces all over this artwork. Due to the Impermanent Column being outside because it is art for the public, it is not surprising that there is some wear and tear on the sculpture since it has to withstand Illinois’s wide range of weather conditions. These elements of design help generate a meaningful message from marveling at Skomski’s piece. As previously mentioned, Skomski’s underlying meaning behind the Impermanent Column is that it exemplifies change. The center part of the columns where it almost looks broken is where one of the main points of change is emphasised. This section of the Impermanent Column showcases that change â€Å"cannot be confined† because it will occur â€Å"with or without acceptance of it† (Henderson). Skomski’s message is fitting for a university because students go through a major change in their

Process of International Integration

Question: Discuss about the Process of International Integration. Answer: Introduction: The process of international integration that arises from the interchange of worlds views, ideas and other perspectives of culture is termed as globalization (Dunning 2014). There are certain factors that lead to the increasing effect of globalization. These factors are advance technology, better communication technology, advances in transportation systems and several such factors. It is the impact of globalization that has helped in generating further independence of economic and cultural activities as well. There is no doubt that globalization affect the business and work of a particular country. It is only due to the emergence of globalization that many countries have been able to emerge their business outside their homeland. The focus of the essay is on the process of globalization and how advantageous is the process for the advancement and development of domestic industries. Apart from this, the essay will also aim at understanding the concepts of absolute and competitive advant age in the global economy. A comparison of both the economic terms will be highlighted in the essay. Globalization has been gaining momentum since World War II when the World has seen a unique linkage in terms of economic transaction. The focus from nation-state has been deviated to internationalization of the domestic industries (Al Ariss and Sidani 2016). Globalization has put great positive impact on small and large scale industries. Few advantages of globalization that it has over the growth of domestic industries can be pointed here: It is with the advent of globalization that countries are able to sell their products worldwide. They are not bound within a particular boundary and they have the opportunity to spread their wings far and wide (Guthey 2005). Local business that might go bankrupt due to insufficient selling of the product. These businesses can retrieve from their sorrow if they take advantage of the globalization process. Globalization resulted in free trade activities between different countries. Several businesses throughout the world have seen increase in the capital liquidity. This has made the businessman of the developed countries to invest in business to operate in other countries Globalization has also helped in eradicating cultural barriers and opened up the horizon for a mixed culture. When it calls for cultural activities, it definitely imply in the extension of the domestic business in the international forum (Howorth 2014). Globalization creates the opportunity for the domestic industries to come out from their limited boundary and show their competence all over the globe. Globalization has marked the importance of interdependency of the domestic and international market. The process has brought with it the multinational nature of sourcing, trading, manufacturing and increasing frequency of cross-border transaction. Advancement of technology and better communication method has fuelled the process of Globalization (Nachum 2012). There are uncountable examples of success stories of various companies that have gained huge profit as a result of globalization. For example, fast food giant KFC or McDonald saw a huge increase in their revenue only when they spread their business wing out of their domestic boundary. This is a clear and significant example of Globalization that the world has witnessed. On one hand that reflects several advantages of globalization, there are a number of disadvantages of the process as well. Globalization has made everything competitive in the recent world scenario (Beck 2015). Therefore, if an industry stays unprepared to fight with the intense competition of the globalized world, chances of its failure in the global perspective is very high. It might become challenging for the domestic industries to compete and fight with the industries at an international level. Globalization threatens those like stay confined within the narrow domestic boundaries. Global linkage also put pressure on the industries to think of better opportunities and innovative product ideas to compete with the realities of the global competition. Globalization might also result in decrease of the life cycle of the product (Baylis, Smith and Owens 2013). In adverse condition, if the industry does not remain prepare for the competition, the competitive situation might lead to the extinction of the industry as well. Famous Economist Adam smith proposed the concept of absolute advantage. According to him, it is important for a country to find out what they can produce more efficiently than other countries. Once it is known, the country should specializes in what they are best at and carry trading with other countries who are also specialized with their respective products or services. Absolute advantage for a country depends on certain factors like availability of resources that makes the country different from the other. On the other hand, the concept of comparative advantage is based on the ability of a country to produce a particular product or service at a cost lower than the other country. It is due to the existence of comparative advantage that allows both the countries to benefit from trading. When two countries use each others resources and capability to produce a particular product or service then each country leads to better productivity. Certain assumptions have been put forwarded that would help a country to gain its absolute advantage. These assumptions on the other hand stand out to be the limitation of the theory. These are: The production factors must not move between countries. Therefore, the assumption excludes the possibility of any kind of migration between the countries and the presence of multinational companies as well (Schumacher 2012). There should not be any kind of barriers in the trading activities There should be a balance between import and export. This clearly excludes any kind of trade imbalances such as trade deficits or surpluses. Availability of labour is the only relevant factor of production. David Ricardo pointed out that the cost of a product is compared in different countries to understand the availability of opportunity of benefit of cost over the product in other countries. In order to gain comparative opportunity, it is important to abide by the terms and condition of the other country of operation. It is also advisable to keep a check on the competition activities of the country of operation to avail the opportunity of better competitive advantage. Absolute and comparative advantage trade theories largely influence the trade relation on the international platform; there are certain major differences between the two trade theories as well. Absolute advantage tells about the sole advantage gained by a particular country but competitive advantage is all about reducing the opportunity cost of the industry (Cuat and Melitz 2012). Opportunity cost of a firm is equal to the benefits gained by the firm that could have been achieved by gaining other alternatives. Competitive advantage comes into action only when other countries also plan to manufacture same kind of product or service. On the other hand, absolute advantage completely depends on one country and the ability of the country to utilize its resources. For example, it can be said that countries like Thailand and China both are leading producers of electronic equipment such as cell phones and computers (Levchenko and Zhang 2016). Therefore, if both the countries join hand and ai ms at manufacturing computer and mobile phones then it can gain a competitive advantage of its ability over other nations. The idea of taking comparative advantage of various countries and to apply the same in the global trade and business has arrived quite a long time back. In fact, the idea became the basis for international trade that we witness today. It might happen that a country has limited resources but has efficient availability of technology with the help of which they can produce goods more efficiently than the country enjoying absolute advantage. For example, countries like Africa or India have abundant supply of naturally rich resources which can be considered as the absolute advantage of these countries. However, these countries are found to utilize the resources properly. The resources are in fact exploited by other developed nations like America and enjoy the benefits of comparative advantage. In taken into consideration, Ghana is the largest exporter of Cocoa, the raw material of chocolate (Kim et al. 2012). However, this raw material is used by European and Western countries to manufact ure different types of chocolates and the products are sold throughout the globe at a much higher rate. It has to be kept in mind that every country has certain comparative advantages but not necessarily would have absolute advantage. Absolute advantage shows the capability of a country but comparative advantage determines what a country specializes in. Today, companies from all over the World have been participating in the process of Globalization and have been reflecting in economic and business prosperity. A few decades ago when there was the domination of a few multinational companies, now the world has been witnessing many companies operating in the same sector of business. Every company needs to follows the rules and guidelines of the other countries of operation and monitor the competitive activities of the region in order to attain success in the process of globalization. Reference list: Al Ariss, A. and Sidani, Y. 2016. Comparative international human resource management: Future research directions.Human Resource Management Review. Baylis, J., Smith, S. and Owens, P., 2013.The globalization of world politics: An introduction to international relations. Oxford University Press. Beck, U., 2015.What is globalization?. John Wiley Sons. Cuat, A. and Melitz, M.J., 2012. Volatility, labor market flexibility, and the pattern of comparative advantage.Journal of the European Economic Association,10(2), pp.225-254. Dunning, J.H., 2014.The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Guthey, E. 2005. Management Studies, Cultural Criticism and American Dreams.J Management Studies, 42(2), pp.451-465. Howorth, C. 2014. Book review: Business Studies: An Annotated Bibliography.International Small Business Journal, 32(2), pp.232-234. Kim, G., Lim, H.S., Lim, T.S., Schaefer, L. and Kim, J.T., 2012. Comparative advantage of an exterior shading device in thermal performance for residential buildings.Energy and buildings,46, pp.105-111. Levchenko, A.A. and Zhang, J., 2016. The evolution of comparative advantage: Measurement and welfare implications.Journal of Monetary Economics,78, pp.96-111. Nachum, L. 2012. Global comparative strategy.Global Strategy Journal, 2(1), pp.92-95. Purves, N., Niblock, S. and Sloan, K. (2016). Are organizations destined to fail?.Management Research Review, 39(1), pp.62-81. Schumacher, R., 2012. Adam Smiths theory of absolute advantage and the use of doxography in the history of economics.Erasmus Journal for Philosophy and Economics,5(2), pp.54-80.

Wolfgang Amadeus Mozart Example For Students

Wolfgang Amadeus Mozart Biography Outline1 Biography2 Interesting facts about Mozart3 Music made by Mozart3.1 Symphonies3.2 Concertos3.3 Piano music3.4 Chamber music3.5 Serenades, divertimenti, and other instrumental works3.6 Church sonatas Biography Wolfgang Amadeus Mozart was born on 27 January 1756  and died on 5 December 1791. His biography is very interesting. Mozart’s full name is Johannes Chrysostomus Wolfgangus Theophilus Mozart. He  was a very talented and influential composer of the  classical era. Mozart was born in  Salzburg; he showed enormous abilities and talent as a child. At the age of five, he composed his first symphony. At 17, Mozart was engaged as a musician at the place where was Mozart born, in Salzburg. But that place was very narrow and close to him, he wanted something more, to find himself somewhere else. While visiting  Vienna  in 1781, he composed many of his most famous works, most famous symphony,  concertos, and  operas, and portions of the  Requiem. We will write a custom essay on Wolfgang Amadeus Mozart specifically for you for only $16.38 $13.9/page Order now He was and still is a very famous composer and personality.  Ludwig van Beethoven  composed his own early works in the shadow of Mozart, and  Joseph Haydn  wrote: â€Å"humanity will not see such a talent again in 100 years†. Talking about his marriage will be very curious. Mozarts interest shifted to the third Weber’s daughter,  Constanze. Their relationships did not go smoothly; once they even broke up in April 1782. The couple was finally married on 4 August 1782 in  St. Stephens Cathedral. You can see a picture of his wife here too. The couple had six children,  of whom only two survived infancy as living in that period was very hard ( all those illnesses were too strong). Interesting facts about Mozart Now let’s move to interesting facts about the hero of this article. Mozart hung out with young Marie Antoinette. Being six years old Mozart and his family were performing at royal courts. When he was performing his piece by himself and finished, he slipped on a polished floor at the Habsburg summer residence outside Vienna. There Marie occurred and gave her hand to him. In his return, Mozart asked future queen of France to marry him. But as she was older than she on two months, no one thought it was serious. And it wasn’t. He wanted his children no to be breastfed. He  wrote that yet he was equally determined that his child would never take the milk. He wanted the child to be brought up on water, like his sister and himself.† Unfortunately, only two  of Mozart’s six children survived infancy. When he was 11, he wrote his first opera. Mozart had concerts almost everywhere—Paris, London,  Amsterdam, Versailles. In other words, he was in all the places his family was invited to play. When he was in Paris, he was eight years old; he published his first piece of music: a violin sonata in five parts. And I will repeat – he was only  8. When he was 11, he wrote his first true opera called â€Å"Apollo et Hyacinthus.† After that, a series of tours began in Italy, and everyone said he had a preternatural talent. We can sum up that he study music very fast. Probably he was poisoned – the reason for his death. When did Mozart die? He died when was 35 years old, on December 5, 1791. Results of the coroner were simple—â€Å"severe military fever.† Nevertheless, people like to make rumors for all the times. They thought that Antonio Salieri ( he was a very influential composer and opponent of Mozart), poisoned Mozart to get more and more popularity. It sounds strange as Antonio had the same popularity as Mozart, he even taught Franz Schubert, Ludwig van Beethoven, and Franz Liszt. Maybe, people were so sad of sudden death that didn’t find any other thing then to make rumors. And it seems like the real reason of death was a real fatal  strep  infection. .u728afd1ebe425644a0abeae0bf5ef09f , .u728afd1ebe425644a0abeae0bf5ef09f .postImageUrl , .u728afd1ebe425644a0abeae0bf5ef09f .centered-text-area { min-height: 80px; position: relative; } .u728afd1ebe425644a0abeae0bf5ef09f , .u728afd1ebe425644a0abeae0bf5ef09f:hover , .u728afd1ebe425644a0abeae0bf5ef09f:visited , .u728afd1ebe425644a0abeae0bf5ef09f:active { border:0!important; } .u728afd1ebe425644a0abeae0bf5ef09f .clearfix:after { content: ""; display: table; clear: both; } .u728afd1ebe425644a0abeae0bf5ef09f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u728afd1ebe425644a0abeae0bf5ef09f:active , .u728afd1ebe425644a0abeae0bf5ef09f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u728afd1ebe425644a0abeae0bf5ef09f .centered-text-area { width: 100%; position: relative ; } .u728afd1ebe425644a0abeae0bf5ef09f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u728afd1ebe425644a0abeae0bf5ef09f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u728afd1ebe425644a0abeae0bf5ef09f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u728afd1ebe425644a0abeae0bf5ef09f:hover .ctaButton { background-color: #34495E!important; } .u728afd1ebe425644a0abeae0bf5ef09f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u728afd1ebe425644a0abeae0bf5ef09f .u728afd1ebe425644a0abeae0bf5ef09f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u728afd1ebe425644a0abeae0bf5ef09f:after { content: ""; display: block; clear: both; } READ: Heinrich Heine Music made by Mozart Mozart also wrote many pieces for solo piano, other forms of  chamber music,  masses  and other religious music, and numerous dances,  divertimentos, and other forms of light entertainment. Here you can also see his sign. Below you will see a lot of examples of Mozart songs: classical music, compositions, famous Mozart pieces and other works Symphonies He produces symphonies for 24 years, dates starting from 1764 up to 1788. According to several investigations, he wrote more than 41 symphonies ( up to 68). Let’s see how the period of his work is divided. Childhood symphonies (1764–1771) Salzburg-era symphonies (1771–1777) Late symphonies (1778–1788) These symphonies are sometimes subcategorized as Early (1771–1773) and Late (1773–1777), and sometimes subcategorized as Germanic (with  minute) or Italian (without minute). None of these were printed during Mozarts lifetime. The three final symphonies (Nos. 39–41) were completed in about three months in 1788.   By the way, his best symphony was written exactly in the last period. They are symphonies No.35,38,40,41. Concertos All his concertos for orchestra and piano were numbered from 1 to 27. Mozarts concertos for piano and orchestra are numbered from 1 to 27. The  first four  numbered concertos are early works. Violin concertos. They were written in native town, Salzburg, around 1775. Horn Concertos Woodwind Concertos Piano music All his early periods are connected to the piano. Also, it is known that almost everything he wrote was written by himself, and for him. Nonetheless, there are several pieces written to play four hands – and he did it with his sister. All examples of his earliest works are those found in  Nannerls Music Book. Between 1782 and 1786 he wrote 20 works for piano solo. Solo piano works Two Pianos Dual piano/performer works Piano four-hands (written for him and his sister) Here we add also a list of works written for a piano: Sonata for Two Pianos in D major, K. 448/375a Fugue in C minor for Two Keyboards, K. 426 Larghetto and Allegretto for Two Pianos in Eâ™ ­Ã‚  major, K. deest Chamber music He wrote not only for piano but for  violin too. During the next years the role of violin in Mozart’s performances changed, and from a supportive instrument, it changed into a completely solo instrument, with which he wanted to make more and more things. Serenades, divertimenti, and other instrumental works The production for instrumental ensembles includes several  divertimenti,  cassations, notturni,  serenades,  marches, and  dances, a  quodlibet, besides, of course, his  symphonies. Mozarts production for orchestra is written for string ensembles, as well as for wind instruments ensembles and the varied combinations of string and wind. Church sonatas Here you can also see a short list of church sonatas which he wrote especially for priests to make the atmosphere magnificent. Church Sonata No. 1 in Eâ™ ­, K. 67/41h (1772) Church Sonata No. 2 in Bâ™ ­, K. 68/41i (1772) Church Sonata No. 3 in D, K. 69/41k (1772) Church Sonata No. 4 in D, K. 144/124a (1772) Church Sonata No. 5 in F, K. 145/124b (1772)†¦.etc. There are also a lot of other examples of Mozart’s works, and after reading everything, discovering his life, seeing photos of his birthplace, we can’t stand without saying that this person is genius.

To Live Essays - To Live, The Doctor, Magic Boy Kitchener

To Live Essays - To Live, The Doctor, Magic Boy Kitchener To Live All the time people face problems during there life. Most of the time the problems that people come across are very minimal and can be dealt with very easily and quickly. People do not appreciate what they have. When your parent packs your lunch and you are disappointed with what you receive, think about the people in other countries where they would eat anything that is edible. Constantly people all over the world die of famine but we are trapped in a fantasy world where none of this happens. Think twice when you throw away your food. One country where peoples problems are a lot more serious is in China. Until the Civil War the Chinese were very rich. They lived in mansions and had servants. They were so rich that when they wanted to go somewhere they could hope on a persons back and they would carry them there. The main character in the movie, Fugui Xu, a young Chinese man gambled very frequently. He gambled a lot and had no luck winning. He lost so much gambling he was forced to h and over his mansion. He was then force to live like a common folk. They were very used to living the high life and because of that it was very difficult for them to survive living as a common folk. They had to get new jobs that were a lot less paying. Fuguis new job was to play shadow puppets and his wifes job was providing water for the community. Fortunately Fuguis family did perfectly fine with the money they earned. I will show you how Fugui and his family went from having a privileged past to having to affiliate with the communists to stay alive. Later on Fugui was forced to join the Nationalist army and once again he was forced to leave everything behind. He had to live through the frigid Chinese winter. Much of the army froze to death but fortunately Fugui and his friends survived by recovering the frozen peoples coats. He was one of the lucky ones. He fought in many harsh conditions such as the Civil War. He was still able to stay alive by scavenging off the dead peoples body to get adequate clothing, which was a very smart thing to do. He had to be very creative to not be drafted into the communist army. Most likely who would have been sent into prison, but to get out of that situation he entertained the communist army by performing shadow puppets. When he returned he was reunited with his family which he did not see for much time. The Great Leap Forward was also occurring at the same time. Fuguis family was barely holding on with their very low paying job, which was delivering water to the community. It was very hard for his family to survive without him and his money but they did it. Fugui daughter learned to help and contribute to the family by delivering water. When Fugui returned he learned that his daughter had an accident and became mute and partially deaf. Living in a community was hard for them because they had to deal with there surrounding neighbors. One day Youqing, Fuguis son, defended his sister by defending her from bullies shooting rocks at her. The whole family learned to trust and respect eachother. Part of the Great Leap was making steal and because of this everybody needed to hand over anything that was made of metal. Fuguis family needed to give away there pots and pans which now made it even harder to give the water to the community. Another tough time for Fuguis family was the Cultural Revolution. The community, in which Fugui and his family lived in, smelted steel around the clock. They needed to work extra hard because the district chief was coming in. The community wanted to make a good impression on the district chief so they made the kids word at school. Everybody was very tired from working long hours including Youqing. This small child slept behind a wall in deep sleep not aware of what was going around him. The district chief finally came in. He was also very

How to Map Content to Your Marketing Funnel to Boost Conversions

How to Map Content to Your Marketing Funnel to Boost Conversions Here’s the problem: You’ve created an excellent website, but no one is buying. Or maybe you’ve written an awesome blog post, and it hasn’t done anything to drive conversions. You review your marketing funnel and realize the content you’ve created focuses on one section of your funnel and leaves out the others. This creates a gap that your prospects can â€Å"leak† out from and cause you to miss potential revenue. Whats the solution? Mapping out content ideas on your editorial calendar, and aligning them with each stage of the funnel. This way, you can present potential customers with the right message, at the right time, to encourage more purchases. At , we saw this in action when we used the following framework to help us create an email drip campaign that increased our conversions by 69.77%. In this post, we’ll walk you through exactly what a marketing funnel is and how to map your content to your funnel. We’ll also walk you how to develop messaging and show you how to choose best types of content to deliver those messages at each stage in the funnel. How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% via @Download Your Marketing Funnel Content Mapping Template This easy-to-use spreadsheet will help you sort the content you’ve already created and assign it to stages in your funnel. Plus, you’ll also easily be able to see where the gaps in your content are so you can map new content to prevent those leaks. This content, in turn, will guide your audience all the way through the funnel. Before we launch into how to map out your marketing funnel, there are a few terms you should keep in mind. Marketing Funnel: The journey that customers take from being completely unaware of a brand to purchasing their products. Content Mapping:  A process where you decide what content is most appropriate for a person at a given time. TOFU/MOFU/BOFU: Each of these acronyms refers to the parts of the funnel. The top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Discovery:  Your customers are just beginning to understand what your brand is about. They are experiencing some pain point in their life, and they aren’t sure how to fix it. Consideration:  They are now aware that there are solutions to the problem they are facing and that your brand offers one. What they don’t know is that your brand provides the best solution to their problems. Purchase:  They know about your solution and think you are the best option, but they need one last little shove over the line to buy your product.What exactly does the marketing funnel look like, anyway?Why Is Understanding The Marketing Funnel Important? Understanding how your customers flow through your marketing funnel is essential to make sure that it does its job. Here’s an infographic that gives you a little more information. Why is it important to understand how the marketing funnel works?The fact of the matter is that people don't move through the funnel in a linear process. So, you'll need to have content that reaches your audience at whatever stage they're at. 5 Marketing Funnel Examples Marketing funnels can come in all shapes and sizes. They will change a bit based on the company that created them, so here are six examples to look at. The Marketing Funnel The funnel is built in five stages and looks like this: Moz Marketing Funnel Moz’s  marketing funnel looks like this. Single Grain Marketing Funnel The Single Grain marketing funnel  looks a little like the Moz funnel, but it breaks down into three parts instead of four. Crazy Egg Sales Funnel The Crazy Egg sales funnel  looks a little different than all the other marketing funnels. In this example, theirs is mapped out based on the pages they’ve created to address customer needs at each stage of the funnel. Where the other examples are more theoretical, this one shows how a website might be structured to move customers down the funnel. Neil Patel’s Conversion Funnel Neil Patel’s conversion funnel  resembles more of a bow-tie and looks like this. If you want to learn more about different sales funnels and how they work check out this video from a CMWorld talk by Andrew Davis. Determine Who Your Target Audience Is Before you dive into your funnel, you need to  define your audience persona. Why is knowing your target audience so important? Because if you don’t know who you’re talking to,  you can’t craft the right messages  that will help them move through your funnel. So what is an audience persona,  and how can you create one? An audience persona is: A document that details your target audience’s who, what, when, where, and why. It also includes general demographic information such as gender, job title, job function, business size, team size, needs, pain points, and challenges. To build  your marketing persona, you need to be able to answer the following questions: What pain points are your potential customers experiencing? Where do they live and work? What gender are they? What hobbies do they enjoy? You can gather that information by sending a survey through social media or email. You can create a survey  using services like Survey Monkey  or Poll Daddy.  Once you have your data collected format your information into an audience persona statement.   Ã¢â‚¬Å"[INSERT YOUR BRAND] creates content to help and inform [INSERT DEMOGRAPHIC] so they can [INSERT ACTION] better.† Recommended Reading: How To Find Your Target Audience With A Marketing Persona How To Map Content To Your Marketing Funnel The marketing funnel goes by many names, but the core of each one is still the same. At , our marketing funnel looks like this: How much content should marketers create at each stage of the funnel?Now, you usually would want a customer to flow through the marketing funnel from top to bottom. However, this isn’t always the case. Sometimes your customers can enter in at a different point of the funnel besides the top. If you don’t have content throughout the funnel that helps guide your customers to the bottom, they will most likely get frustrated and leave. So how can you ensure that there is content in each phase of your funnel? You can do this by mapping out each phase and assigning content to it. As we’ve mentioned,  there are three phases to the marketing funnel. At ,  we’ve broken each of down into  different subcategories, too. Here’s what our stages look like. Discovery In the Discovery phase of your marketing funnel, your customers know  absolutely nothing about your brand. The end goal of this phase is to have people learn more about your company. Your content should slowly guide your customers to the conclusion that while they can solve their problem themselves, your product will make it easier. Some recommended content types for this phase of the marketing funnel are: Blog posts Podcasts Infographics Social media posts Videos Microsites Guides Before you decide what  types of content that you’re going to create for this phase of the funnel,  you need to determine the messages you’ll send. Unaware Phase The unaware phase is the very top part of your marketing funnel. At ,  we define this phase as: These prospects haven't identified a pain or a solution. They may have stumbled across a link to our blog or website within a piece they were reading, met us at an event, or saw an industry ad. Another possibility is that something we published piqued their curiosity. You can use this definition or you can come up with your own. After you have your definition set, record it in your template: The message that needs to be delivered to your audience in this phase of the funnel should be about solving a problem or answering a question they might research. They’re reading your content for a reason. That problem may or may not be directly solvable by your product, but it should be something that your target audience cares about. In this phase, you’re trying to  get their attention and  show  them they can trust you. Define the message you want your content to send in the unaware section and record it in your template: If you’ve already written marketing content, how do you know if it falls into the unaware category? Ask yourself these two questions: Does this content relate broadly to your audience’s interests  (not just your product)? Does this address a potential pain point? If the answer to both is yes, you can categorize it as top of the funnel/ unaware content. The last section of your template that needs to be filled in is the example section and the expectations that your unaware content needs to meet: RExamples of Unaware Content From The Blog: How to Write a Powerful Case Study Fast With 35 Examples Red Bull Marketing Strategy: What You Need to Know (And How to Copy It) Pain Aware Phase The next phase of this process is the pain aware phase. This is where your customer realizes there is a problem that needs to be fixed. We define this stage as: These prospects feel pain of some kind, but don't know of a solution. They have identified an issue/challenge with their existing process, and are actively looking for information to help them fix it. Add your definition to your template. The message you need to deliver in this  phase is: You can identify the problem and you will teach them how to fix it. The difference between the pain aware stage and the unaware stage is that the problem you are looking to solve for your reader directly ties into your product. To identify if your previously written content fits the pain aware stage, ask yourself the following: Are you addressing a specific problem that your product solves? Are you teaching them how to solve this problem? If the answer is yes, you can file that content under pain aware. Add in the expectations your pain aware content needs to meet as well as any examples that you may have. Examples of Pain Aware Content From The Blog: How to Increase Marketing Efficiency With Content Workflows How To Build The Best Social Media Promotion Schedule For Your Content Solution Aware Phase The solution aware phase of your marketing funnel is when your potential customer realizes that there are products out there that may help solve their problem. The definition we use at is: These prospects feel a specific pain and just discovered there are solutions for it. They have hit the point of frustration where they actively seek solutions to help. They know tools are designed to help them solve the problem. Use ’s definition or create your own and add it to your template. The message that needs to be delivered for this phase should be targeted toward  showing your customer that there are solutions that solve their problem  (including your product). They could take care of the problem by themselves by implementing your advice. However, your product will make it even easier. Decide what message you want to send during the solution aware phase of your content and record it in your template. Now, if you’re trying to categorize solution aware content for your funnel, here are the questions to ask: Are you addressing your product category directly? Are you showing customers what to look for in the solution they’re searching for? Are you positioning your product against others? If you answered yes to those questions, you can fill that piece of content under the solution aware category. Identify the expectations that your solution aware content needs to meet as well as examples of solution aware content that you’ve already created. Examples of Solution Aware Content From The Blog: How To Plan A Marketing Calendar That Actually Works The Best 2018 Content Calendar Template to Get Organized All Year Consideration Once your potential customers are out of the discovery phase of your funnel, they move on to the consideration phase. At this point, they are aware of your organization and are actively thinking about purchasing your product. Now you need to convince them that your product is the best one out there. Some recommended content types for this phase of your funnel are: Case studies Trials Demos Product video Product Aware Phase In the product aware phase of your marketing funnel, your customer is finally aware that your product is the solution that they’ve been looking for. At we define this phase as: These prospects are learning our product is a solution to the pain. They may be trialing and comparing different tools to ultimately choose the best one that will solve their pain. Decide on your definition and record it in your template. The message that needs to be delivered to your potential customers at this point in the funnel is that while other products could solve their problem, yours is the best option. Based on that information, decide what kind of message you need to deliver with your product aware content and record it in your template. If you are trying to decide if your existing content fits into this format, ask yourself the following: Are you directly positioning your product as the best solution to their problem? Are you showing them how your product works? Are you emphasizing what makes your product stand out? The last step for your product aware phase is deciding what expectations your product aware content needs to meet and examples of product aware content you’ve created. Examples of Product Aware Content From The Blog: What Is The Best Social Media Scheduling Tool On The Market? How to Overcome Makeshift Marketing: The Buyer's Guide Purchase The last phase of your marketing funnel is the purchase phase. At this point, your customer should be ready to convert to buying your product. They may just need that extra push to get there. Some recommended content types to create at this stage of the funnel are: Sales page Webinars Customer stories Pricing pages Testimonials Reviews Most Aware Phase This is the final subcategory of your marketing funnel. At this point, your customers are the most aware of your product and are ready to purchase. We define this phase as: These prospects are learning that our product is the best solution to the pain. They love our product in comparison to the other tools available to solve the pain and are looking for options to purchase. They are deciding which plan fits them best and how it works in their budget. Define what most aware phase means for your marketing team and record it in your template. The message that your audience needs to hear at this point is reaffirming their decision to trust your product and possibly see how others in their position have loved their choice. Using that information, highlight what message your most aware content needs to send to your audience. If you’re trying to decide if the content you’ve already written fits this phase, answer the following questions: Are you providing them with in-depth info about how your product works? Are you explaining your different pricing options or product lines? Do you include testimonials from other customers about your product? Finally,  identify the expectations your most aware content needs to meet and include examples of most aware content you’ve already created. Examples of Most Aware Content From The Blog: How To Pitch Using To Organize Your Marketing To Your Boss From Spreadsheets to : How to Make the Transition Successfully Using Your Marketing Funnel Template To Map Content Now that you know what makes up your marketing funnel,  you can move on to the very last piece:  filling in the content gaps in your funnel. Using your template,  fill in the content name, the URL (if applicable), the publish date,  and the stage in the funnel your content is in. Use the questions listed earlier in this post to determine which phase of the funnel your content belongs in. Once you have everything sorted, you may have your funnel stages listed out of order like this: You can sort your content by stages in the funnel by selecting column A on your spreadsheet. Click Data and then sort: Select â€Å"Continue with the current selection†: Make sure that you sort by column A: Click OK  and you should be good to go: Now you can track your content this way, or you can make it even easier and track, organize,  and publish your content with . Our marketing calendar has several organization features that will help you map your content to the funnel. Recommended Reading: Marketing Calendar By : A Centralized View For All Your Marketing Efforts Using Tags and Color Labels to Label Content and Funnel Stages in Tags in   can help you sort and label your content quickly and easily. To use them, select the piece of content on your calendar and click Tag in the upper left-hand corner: Type in the tag name and you’re good to go. You can also use the filter in your calendar to sort by tags. Choose the funnel in the upper left-hand corner, scroll down to Tags and select the tag you want to sort by: You can also sort and organize content using Color Labels. Color labels allow you to assign specific color codes to your content and sort your content types according to what color they are. To use them, go to the settings portion of your calendar and scroll down to Color Labels. Each color code will need its own label. The best part is that with Custom Color Labels, you can always create more: Once you have your labels built, go back to your primary calendar and select or create a piece of content. In your content, you’ll see a little white circle. Your color labels will appear, and you can select which one fits the content best: You can sort your calendar by Color Labels as well by going back up to your funnel and scrolling down to Labels. Go Create Awesome Content For Any Phase In The Funnel Now you know how your marketing funnel should work and how to solve the gaps in your funnel with content that helps increase conversions. Work with your entire marketing team to brainstorm what’s next and constantly adjust your material based on what’s working for your customers and what isn’t. Then, when you’re ready to get into the planning and execution phase of your content,  start a free trial  or schedule a demo  with . See how our marketing calendar can help you get and stay organized as well as sort all your content by marketing funnel stages. Do you have a different funnel that is creating success for your marketing team? Tell us about it in the comments below.

Sociology - Alleviate peverty Essay Example | Topics and Well Written Essays - 2000 words

Sociology - Alleviate peverty - Essay Example There are various reasons why the causes and remedies of social problems are disagreed by people around the globe. Firstly, people don't usually agree to one specific cause and solution because the problems which plague the society today have arisen due to a number of factors over a period of time and the remedial actions differ too, depending on the role people play in a society. For instance, if the case of poverty is taken up, some people may argue that the cause of it is unemployment, some people suggest that it is illiteracy, while the others maintain that it is due to inflation.From an individual point of view, it is also plausible that a person may not be exposed to the real and immediate causes of a social problem, like poverty whereas the government or organizations running in a country may have a bigger picture and statistics of the problem and its causes. Due to this, it is natural that disagreements may arise between, say, an ordinary individual and someone who is working for an organization that is functioning to alleviate poverty. Moreoever, the remedial action taken on an individual basis to reduce the level of poverty will be different from actions taken on a broader basis. An individual may think that donating or giving alms or charity may be a possible solution to the poverty related problems while the government will obviously go with the larger picture and open up more schools and businesses to reduce illiteracy and unemployment which also lead to poverty. Secondly, social problems that affect one side of the world may not be so big a problem on the other side. The problems of developed countries may certainly differ from the undeveloped countries and thus the people living in both countries will argue about the causes and solutions of a social problem, like drug abuse. In developed countries, where government has taken effective actions against drug abuse and smoking, people may think that strong marketing and advertising from the side of drug manufacturers is the cause of the problem. Infact, if the government has been very effective in its remedial actions, people in the country may not consider it as a social problem anymore whereas, people in undeveloped countries may consider it as a very fatal disease to their society and will argue relentlessly about its causes being illiteracy, lack of awareness, lack of restrictions on the part of government and easy availability and access to drugs. Thirdly, disagreements arise due to misunderstandings. Problems like poverty, unemployment and domestic violence are quite home issues and almost every individual has a defined opinion about their causes and solutions but problems like mental disorders and and issues of lone parents are not as common and people often tend to misundertsand the problems related to less common issues. In some societies, mentally challenged people are treated as outcasts and are banished from social gatherings and talks. Same goes for the case of lone parents, especially women. Societies often don't view single parents kindly and consider them as